Wyndham Hotels & Resorts Announces Investment of Over $ 40 Million in Microtel by Wyndham and La Quinta by Wyndham Brands

The Microtel Lift Incentive program supports US-based Microtel by Wyndham owners by providing coupon financing of up to $ 2,000 per room by Wyndham to complement the franchisees’ investment in hotel renovations that reflect elements of the brand’s new, forward-thinking Moda prototype, which is the first of its kind in the select economy services segment.

Centered on smart, modern design – and knowing that cleanliness and efficiency are of increasing importance to travelers – Moda elevates the award-winning Microtel by Wyndham brand. The thoughtful design approach complements existing Microtel hotels and enables hotel owners to optimize operational efficiency, generate better returns and tailor design to better meet market and guest needs.

“Wyndham Hotels & Resorts remains firmly committed to helping owners improve the quality and performance of their hotels, increase guest satisfaction and better position their business for ultimate success,” said Geoff ballotti, President and CEO, Wyndham Hotels & Resorts. “We know that home improvement projects play a vital role in this journey, as evidenced by the success our owners have had in other branded home improvement programs over the past few years, including the highly successful LQUp and Super 8 programs. Innov8te. This significant investment will help accelerate the adoption of new design standards for Microtel by Wyndham and bring important elements of Microtel’s Moda design to more destinations, reaching more daily travelers. ”

Microtel’s elevator incentive program follows in the footsteps of La Quinta’s successful LQUp incentive program, launched in 2020, which facilitates comprehensive upgrades of hotel exterior, signage, public spaces, rooms, fitness center, breakfast offer and more. All renovations reflect the much sought after of La Quinta Del Sol design, which was created with the goal of maximizing revenue per square foot. while maintaining a competitive cost per key, and features a fresh, stylish and innovative design to provide customers with comfort and convenience while enabling productivity.

Through the LQUp Incentive Program, qualified franchisees of La Quinta by Wyndham in the United States have received funding in the form of $ 2,000 per room to complete their investment in the hotel renovation. Over 80 properties have already completed renovations under this program, including properties in Dallas and Odessa, Texas; Salem, Ore.; Saint PETERSBOURG and Tampa, Florida; Phoenix, Arizona.; Clovis, New Mexico; and Las Vegas, Nevada Hotels that have completed an LQUp renovation have, on average, seen their RevPAR increase since completing their renovations. In addition to the sites that have completed LQUp renovations, more than 100 hotels are currently being renovated as part of the program.

Dedicated to customer service and satisfaction, La Quinta by Wyndham offers an elevated stay in a contemporary setting and is a leading provider of select service accommodation with accommodations that appeal to both business travelers and vacationers. With thoughtful amenities and friendly service, this brand consistently delivers an exceptional customer experience that allows travelers to wake up on the safe side. The brand’s performance remains strong, gaining 490 basis points in the RevPAR index in 2020 against its competitors, according to STR data.

Wyndham’s size and global footprint provide unique, comprehensive and operational advantages to owners, including a diverse portfolio of brands, reduced distribution costs, and strategic development and sourcing. These programs reinforce Wyndham Hotels & Resorts’ commitment to providing its franchisees with ongoing support and reliability.

Interested developers can visit the Wyndham Development website or contact the Wyndham Franchise Development team by email at [email protected].

About Microtel by Wyndham
Microtel® by Wyndham is an award-winning chain of over 340 budget hotels located across North America, Mexico, China and The Philippines. Consistently exceeding the expectations of guests and owners, Microtel is the only completely new hotel in the economy segment. Ranked among the best in its class by organizations like The Harris Poll®, Microtel’s rich, award-winning heritage is backed by 16 JD Power accolades – the most of any hotel brand in the economy segment. Microtel prides itself on being an innovator, offering a mid-range experience at a budget price with a range of free amenities, including free Wi-Fi and a continental breakfast. Other amenities available at most hotels include meeting and fitness centers, swimming pools, and the ability to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program. Travelers can join the program for free at www.wyndhamrewards.com.

About La Quinta de Wyndham
With nearly 940 destinations worldwide, the upscale La Quinta by Wyndham brand is a bright spot in every traveller’s journey. The brand offers thoughtful amenities, friendly service and consistently delivers a great customer experience that leaves travelers waking up on the bright side. For more information visit http://www.lq.com/. Like and follow LQ on Facebook and Youtube. If you are interested in developing a hotel, please visit development.wyndhamhotels.com.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchise company by number of properties, with approximately 9,000 hotels in nearly 95 countries on six continents. With its network of approximately 798,000 attractive rooms for the everyday traveler, Wyndham occupies a leading position in the economy and mid-range segments of the accommodation industry. The Company operates a portfolio of 21 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services. The company’s award-winning Wyndham Rewards loyalty program offers 89 million registered members the ability to redeem points at thousands of hotels, resorts and vacation rentals around the world. For more information, visit www.wyndhamhotels.com.

Contact:
Scott Carman
Wyndham Hotels & Resorts
+1 (973) 753-6590
[email protected]

SOURCE Wyndham Hotels & Resorts

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