WoodSpring Suites eclipses 300 open hotels, paving the way for future growth | New

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ROCKVILLE, Maryland., September 24, 2021 / PRNewswire / – WoodSpring Suites, an extended stay brand franchised by Choice Hotels International, Inc. (NYSE: CHH), has reached a milestone with the opening of its 300e Hotel. The achievement was marked yesterday by the inauguration of the WoodSpring Suites Gurnee-Chicago North in Illinois, as well as an inauguration ceremony with Gurnee Mayor Thomas B. Hood and executives of Choice Hotels, developer Holladay Properties and management company J&P Asset Management.

This latest step in opening Choice Hotels’ extended stay portfolio further illustrates the resilience and expansion of the company’s extended stay model in the economy and mid-range space. From June 30, 2021, the WoodSpring Suites, MainStay Suites and Suburban Extended Stay brands respectively have 453, 217 and 86 hotels open or under construction. Everhome Suites, the company’s new brand launched in 2020, now has 18 hotels in the pipeline and has already awarded 10 franchise agreements this year.

“Our vision, when we acquired the WoodSpring Suites brand in 2018, was to strengthen our stature in the fast growing extended stay segment and create a path for future growth – thereby creating value for our franchisees, our customers. and our investors ”, declared Patrick pacieux, President and CEO, Choice Hotels. “Reflecting on the brand’s growth at this 300e important step, and to hear directly from owners such as Tim healy on why they continue to invest in the brand, reinforces the fact that our strategic investments in the segment and our dedicated resources and owner support are paying off. “

Located at 5742 Northridge Drive in Gurnee, Illinois, WoodSpring Suites Gurnee-Chicago North is close to Six Flags Great America, Great Wolf Lodge Water Park, Great Lakes Naval Base (NSGL), Dynapar Corporation, Lambent Technologies and Northshore Medical Group. The property is also close to many shops and restaurants at Gurnee Mills Shopping Center, as well as Bittersweet Golf Club.

“When the WoodSpring Suites brand was created, the overall brand awareness and growth potential around the extended stay segment was in its infancy. Today, sentiment around the segment and the WoodSpring brand in particular continued to increase, especially following the resilience demonstrated during the COVID-19 pandemic, ”said Anna scozzafava, Vice President and General Manager, Extended Stay, Choice Hotels. “To eclipse 300 WoodSpring hotels is an incredible achievement and further validates Choice Hotels’ strategic commitment to the segment. The success of the brands proves that there is a great demand for simple, high quality and clean accommodation for guests wishing to stay for a week, a month or more. . “

“The acquisition of WoodSpring Suites almost four years ago has proven to be an ideal strategy for Choice Hotels, as evidenced by the brand’s rapid growth and peak performance, even in this unprecedented environment where it has achieved impressive growth in RevPAR, ”said Ron burgett, Senior Vice President, Franchise Development, Extended Stay, Choice Hotels. “Sophisticated developers have always seen the value of the segment and the potential for return on investment, thanks to the extended life operating model. the brand to the next level. Additionally, Choice has taken key lessons from the WoodSpring brand and continued to apply them to all extended stay brands in our portfolio, including MainStay Suites, Suburban Extended Stay and the new Everhome Suites.

The WoodSpring Suites Gurnee-Chicago North is specially designed for the unique needs of extended stay travelers and offers the following features:

– Three suite layouts, all 100% non-smoking, pet-friendly and equipped with in-room kitchens with full-size refrigerators, microwaves and hotplates.

– Lobby extended with a coffee station.

– Free Wi-Fi and guest parking.

– Fitness center open 24 hours a day.

– Laundry room for guests.

“We love our WoodSpring portfolio. They stabilize in less than 60 days, reflecting the underserved demand for clean, safe and affordable accommodation in our market. Additionally, this hosting segment has proven to be very resilient during COVID-19. We thought they would do well during a recession, but I never dreamed that resilience would get through the pandemic. We are proud to open the 300th location and be part of Choice Hotels’ incredible growth, ”said Tim healy, President and CEO, Holladay Properties.

The Gurnee the location is Holladay Properties’ tenth WoodSpring Suites to open, joining locations across the Chicago Metropolitan area of Elgin, Burbank, Addison, Romeoville, You’re welcome, Tinley Park, Carol Flux, and Merrillville, Indiana, As well as inside Indianapolis. The company also has two other locations under development. The WoodSpring Suites Gurnee-Chicago North is managed by J&P Asset Management.

Before the 300 of WoodSpring Suitese milestone in the opening of the hotel, several key property and property management companies that have invested in the brand from its inception as a Value Place 18 years ago until today have shared their points of view. unique views of the brand’s “Route vers 300”. Sandpiper Hospitality, Hotel Management Services / Mitch Cox Companies, Golden Coast Premier Properties, NEWERA Development Group and VMV Capital explained what attracted them to the extended stay segment, why the WoodSpring Suites operating model contributes to a tangible return on investment, how the support of a franchisor like Choice makes part of their success, and their optimism about the future of the brand and the segment. Watch their stories as part of the Choice Hotels ‘Road to 300’ series.

To learn more about WoodSpring Suites, visit choicehotelsdevelopment.com/woodspring.

About WoodSpring Suites

WoodSpring Suites hotels offer extended stay guests a welcoming environment and a simple stay, all at an affordable price. Franchised by Choice Hotels, WoodSpring Suites is the fastest growing budget extended stay hotel brand in the country. Each property is newly constructed and built to anticipate the needs of travelers looking for a longer term stay. The properties have fully equipped en suite bedrooms, flexible workspaces and laundry facilities. There are 300 WoodSpring Suites hotels open in over 38 states and over 100 running across the United States as of June 30, 2021. For more information, visit www.woodspring.com/ourbrand/.

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest accommodation franchisors. With more than 7,100 hotels, representing more than 600,000 rooms, in nearly 40 countries and territories in June 30, 2021, the choice® The family of hotel brands offer business and leisure travelers a range of high-quality accommodation options, from limited-service hotels to full-service hotels in the high-end, mid-range, extended stay segments. and economical. Award-winning Choice Privileges® The loyalty program offers members benefits ranging from daily rewards to great experiences. For more information, visit www.choicehotels.com.

About Holladay Properties

Holladay Properties is a large-scale development, design / build and fully integrated real estate company, as well as one of the largest medical practice management companies in the country. Holladay has developed over 20 million square feet of retail space and actively manages over 14 million square feet of office, industrial, commercial, multi-family, hotel and healthcare space. To learn more, visit www.HolladayProperties.com.

About J&P Asset Management, Inc.

J&P Asset Management is a full-service hotel management company working across the United States, with an established, high-performing management team with over 100 years of experience supporting a variety of extended stay brands with assessments approaching $ 100 million. J&P also provides opening, training and development services, turnaround expertise, revenue management and accounting. https://www.jpassetmanagement.com/

Forward-looking statement

This communication includes “forward-looking statements” about future events, including planned development and hotel openings. Such statements are subject to many risks and uncertainties, including construction delays, availability and cost of financing and other “risk factors” described in our Annual Report on Form 10-K and our Quarterly Reports on Form. 10-Q, which could cause actual results to be materially different from our expectations.

Addendum

This is not an offering. No franchise offer or sale will be made except through a franchise disclosure document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained by contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, Maryland 20850, [email protected]

© 2021 Choice Hotels International, Inc. All rights reserved.

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SOURCE Choice Hotels International, Inc.

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