The American Hotel & Lodging Association (AHLA), the AHLA Foundation, and the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) announced a new strategic partnership, with the common goal of developing the future workforce work of the hotel and hospitality industry.
This announcement comes at a critical time for the hospitality industry. According to the U.S. Bureau of Labor Statistics, as of May 2022, employment in the broader recreation and hospitality industry has declined by more than 1.3 million jobs compared to before the pandemic. . Hotels are looking to fill many of these jobs. In a May 2022 survey of AHLA members, 97% said their hotels were understaffed, with 49% severely understaffed.
“We are delighted to partner with ICHRIE and its Deans, Directors, Program Leaders and outstanding fellows from leading universities and hospitality schools, and to work together on our shared mission to strengthen the talent pool of the hospitality industry. “, said Chip Rogers, President and CEO of AHLA.
“As a global leader in hospitality and tourism education and research, ICHRIE will help maximize our reach to students and educators across the country. Together, AHLA, the AHLA Foundation, and ICHRIE will ensure that all Americans preparing to enter the workforce are aware of the multitude of great hospitality career opportunities available to them.
As part of the new agreement, beginning June 13, 2022, AHLA and the AHLA Foundation will participate in the ICHRIE 75th Anniversary Conference this August in Washington, DC. Areas of collaboration will include:
- AHLA’s COO will sit on ICHRIE’s new Industry Council to help facilitate relationships with key suppliers and service providers
- ICHRIE will distribute AHLA Foundation materials and facilitate access to its members and communication channels
- Organizations will explore future opportunities to engage hospitality management faculty and students
“The strategic partnership between AHLA, AHLAF and ICHRIE is a game-changer for the hospitality industry. It provides ideal opportunities to foster and engage in practice-oriented research, share and promote talent best practices, develop talent, create a more diverse workforce with equal opportunities, and ensure a steady stream of highly talented and educated students into the industry. now and in the future,” said Dr Ralf Burbach, ICHRIE Chairman and Head of Hospitality Management, Dublin University of Technology.
“At a time when the global hospitality and tourism industry is experiencing unprecedented staff shortages, it is crucial that we find ways to combine the expertise of academia with that of industry to overcome this huge challenge,” said Fran Brasseux, General Manager of ICHRIE.
ICHRIE members include over 350 academic institutions representing over 120,000 hospitality students worldwide. Together, ICHRIE, AHLA and the AHLA Foundation will increase their reach and visibility with this key constituency and strengthen the talent pool.
A key pillar of AHLA’s new strategic plan is to recruit a larger workforce and promote career opportunities in hospitality. Earlier this year, the AHLA Foundation launched a national campaign to highlight the quality jobs and hundreds of career opportunities available in our industry.
“Our mission is to promote the many and countless career paths available in our industry and the opportunity to achieve the American Dream,” said Rosanna Maietta, President and CEO of the AHLA Foundation. “Hospitality schools are an essential part of our efforts to create a talent pool. We are thrilled to partner with ICHRIE to get our message out to even more people.
Over the past five years, the AHLA Foundation has tripled its investment in hospitality career development programs, including spending $5 million on scholarships for future hospitality professionals. This partnership will expand the Foundation’s existing relationships with over 75 affiliated hospitality schools, both four- and two-year programs.