We are witnessing a constant revolution in the audiovisual world, users have welcomed this evolution from the start, and we are great seekers of these services. In fact, the statistics speak for themselves. The evolution of applications, the migration of television channels or the proliferation of specific content for OTT platforms such as Netflix, HBO Max and Amazon Prime are palpable facts of our daily lives.
2021 ended up showing OTT home usage percentages close to 80% of the population in Spain alone. Globally, watch hours for OTT apps increased by 69%. A changing trend in audiovisual streaming is evident due to the emergence of new platforms and new content. The offer begins to be wide and varied depending on the country in which you are.
If we transfer this trend to the hospitality sector, we see that customers positively appreciate the fact that in their room they can enjoy the OTT platforms to which they are subscribed, regardless of the country in which they are at the moment. -the.
Additionally, hotel brands are increasingly foregoing paid coaxial channel subscriptions to only offer monitors with a playout system, transforming in-room TVs into interactive platforms that include the ability for the guest to stream their own content. on his bedroom TV. .
The implementation of this type of technology implies the digital transformation of the hotel environment from all points of view. The hospitality industry is rich in data, from hotel room reservations to favorite TV channels that guests watch frequently. While this information would not have much value in the past, hoteliers can use Big Data to unlock a wealth of opportunities from this information and define a new way of doing business. Contextual ads based on content seen by guests could be a way to monetize customer viewing habits.
To make customers feel at home, hotels are offering a setup with pre-installed apps so customers can use their own subscription to see their favorite OTT service. Additionally, hotels can use the same setup to deliver their own content through the OTT service. Having an OTT service to deliver their own content helps hoteliers provide a unified experience for their guests, whether they choose to view hotel-provided content or through their own subscription.
Entertainment Solutions makes Zafiro Cast available to its customers. A pure cloud architecture solution that allows guests to securely stream their own content to the hotel room during their stay. This solution is scalable and, together with the rest of the Zafiro solutions, completes and optimizes the customer’s connectivity experience.