The Japanese brand Palace Hotel announces its international expansion


An iconic independent Japanese hotel brand, known for its rich history and local hospitality, is embarking on its first-ever overseas luxury project with a Taiwanese property that also has a remarkable past and deep roots in local culture.

After more than five decades of operation, the famous Ambassador Hotel Taipei closed its doors to undergo a complete overhaul. Once razed and rebuilt by the Ambassador Hotel Co. Ltd., its newest iteration is set to be unveiled in 2028 as the Ambassador Palace Hotel Taipei, a world-class property to be managed by Palace Hotel Co., Ltd.

“It’s fitting that our first luxury project outside of Japan is in collaboration with a brand that leverages its history as an ambassador,” said Daisuke Yoshihara, President of Palace Hotel Co., Ltd.

After all, it was during the nearly half-century tenure of the original Palace Hotel that 284 ambassadors from 124 countries made the journey by horse and carriage from the hotel to the nearby Imperial Palace – just across the moat – to present their credentials to the Emperor.

“Both properties have played pivotal roles in elevating the hospitality industry in each country. Through this partnership, we will work together to take the Ambassador brand to ambitious new heights, just as we did with the Palace Hotel Tokyo”, added Yoshihara.

The Ambassador Hotel was the first private luxury hotel in Taiwan when it opened in 1964.. “This massive six-year rebuild will allow us to raise the bar for our products and services while strengthening our heritage of representing the best in Taiwanese hospitality,” said Emmet Hsu, President of Ambassador Hotel Co. Ltd. “We are honored to partner with Japan’s most distinguished luxury hotel brand to bring the best of both to travelers around the world, and we look forward to leveraging each other’s respective strengths as we write a new chapter in the story, defined by our shared quest for excellence.”

Celebrating its tenth anniversary this year, the Palace Hotel Tokyo underwent a similar transformation more than a decade ago, with a three-year reconstruction from the ground up followed by a reopening in 2012. Its current iteration is the heir to a succession of hotels that have occupied one of Tokyo’s most prestigious addresses, amidst the gardens of the Imperial Palace, for more than seven decades. Palace Hotel Co., Ltd. will build on this rich experience to begin a similar journey in Taipei.

The Ambassador Palace Hotel Taipei will be located in the trendy Zhongshan district, a hub of culture and business known for its museums and galleries as well as its vibrant food scene. The original property housed 425 rooms, six restaurants and 29 banquet halls. After six years of renovation, the new hotel will debut with 106 rooms and suites. Its facilities will include a fitness center, swimming pool, spa and multi-purpose event spaces as well as a lounge for the exclusive use of in-house clients.

A collective of six eating places – including a bar on the top floor of the hotel – and a bakery are planned to present an exciting new addition to the city’s impressive food scene. The Japanese restaurant to be operated by Palace Hotel Co., Ltd. will be one of the highlights.

UK-based GA Group, led by Terry McGinnity, was appointed to manufacture the interiors of the hotel. The award-winning design firm was responsible for much of Palace Hotel Tokyo’s interiors, creating refined spaces that blend seamlessly with the natural beauty surrounding the property and celebrate the country’s rich heritage. The new Taipei property will echo the same sentiment, exuding a timeless aesthetic that, while rich in detail, is overall simple and elegant.

Mitsubishi Jisho Design Inc., which led the architectural direction of the Palace Hotel Tokyo, will play a similar role in the Taipei project. In addition to the hotel component, the sprawling property will include 73 luxury private residences housed in an adjacent 23-story tower.

“As Palace Hotel Tokyo enters its next decade, we are excited by the continued rise in demand for sophisticated travel experiences across Asia,” said Masaru Watanabe, general manager and general manager of the Palace Hotel Tokyo. “Taiwan, with its global appeal and cosmopolitan travelers – many of whom are Japanophiles – makes perfect sense as a first step in expanding our brand overseas.”

The Ambassador Palace Hotel Taipei will be located at 63, Section 2, Zhongshan North Road, Zhongshan District, Taipei. Its location is about 15 minutes drive from Taipei Songshan Airport and 40 minutes drive from Taoyuan International Airport. Shuanglian Station, the nearest subway station, is just a 5-minute walk from the hotel. Well-known landmarks such as Taipei 101 and the Taipei World Trade Center are a 20-minute drive away.


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