Cranis said the Tourism Board has targeted families with family incomes of $ 75,000 and over in recent years for its marketing efforts. This fall, however, the office also plans to target families with family incomes between $ 150,000 and $ 200,000 and above.
This set of images from the Space Coast Office of Tourism’s marketing campaign shows the juxtaposition of scenes from local communities with images related to the space program.
The strategy, Cranis said, is to increase the average price of hotel rooms in the market by attracting visitors to the Space Coast who won’t hesitate to spend $ 180-200 a night on an onboard hotel room. sea, for example.
In addition to focusing on Florida markets, the Tourism Board will put more emphasis on attracting visitors from other Southeast markets, including Atlanta; Charlotte, North Carolina; and Nashville, Tennessee. It also seeks to promote the Space Coast to potential visitors from Northeast and Midwest markets such as Chicago, New York, Philadelphia, Pittsburgh and Washington, DC.
A key measure of the strength of the local tourism industry is the amount of the Brevard County 5% Tourism Development Tax levied on hotel rooms and other short-term rentals.
With record spring and summer months on the books, Cranis forecasts tax revenue to be around $ 16.5 million for the fiscal year ending September 30. This will surpass the previous record of $ 16.02 million, set in the 2018-19 fiscal year that ended on September 30, 2019.