SalesBoost and GF Hotels & Resorts Forge Partnership to Offer Career Advancement Program


PLANO, TX and PHILADELPHIA CREAM, April 20, 2022 /PRNewswire/ — SalesBoost, the leading on-demand skills-based learning and coaching platform, and GF Hotels & Resorts, a leading hotel ownership and management company with more than 140 hotels and resorts high-end and mid-range in the United States in its portfolio, have entered into an agreement a strategic partnership to provide GF team members with a dynamic new initiative designed for the professional development of their emerging leaders, known as GF or CAP career advancement program.

GF CAP will provide operations and sales team members with an ongoing mechanism to improve their skills and knowledge leading to mastery of their current jobs, fulfillment of future leadership roles and momentum to facilitate transfers or promotions. GF CAP also offers a compelling way to attract top talent as the company continues to grow and evolve as an organization.

SalesBoost will power the initiative by delivering role-based training using a unique and innovative approach to learning focused on improving confidence, performance, and ultimately results. The learning outcomes from each training session will enable team members to understand and demonstrate the behaviors and skills associated with leadership excellence and accelerate the career advancement of current and future leaders.

The GF CAP is designed as a 12-month program consisting of three levels: a basic program, a professional program and an expert program. Each GF CAP participant will receive a structured and personalized learning plan focused on their preferred career path and upon completion of all three levels, team members will graduate from the program as a Certified GF CAP Leader.

“Investing in our internal talent is a core value of GF and our company understands that a strong skills development strategy along with structured programming is essential to developing the future leaders who will drive our business forward,” said the President and Chief Operating Officer of GF Hotels & Resorts. John A. Rubino. “Most importantly, we know this approach will help individual team members grow and succeed both personally and professionally,” he added.

“GF Hotels & Resorts team members are an ideal audience to benefit from the on-demand SalesBoost platform. In no time, we can ensure that they learn how to take their knowledge and talents to the next level. ” said the CEO and Founder of SalesBoost Gretta Brooks. “The science behind SalesBoost enables the rapid development and effective retention of new skills.”

SalesBoost is based on the neuroscience of adult learning and proven to build the muscle memory needed to learn a new skill. Classes are delivered in short segments where users “learn by doing” with unlimited practice sessions using SalesBoost’s patented voice analytics training system. This active learning approach promotes a positive user experience, increased skill retention, and ongoing employee readiness.

The SalesBoost solution gives GF Hotels & Resorts team members access to relevant role-based content. Nearly 200 active courses are available in a multitude of categories, including leadership, customer service, compliance, service execution, personal development, marketing initiatives, sales initiatives, and various business roles. hospitality such as operations, reception, group sales, business travel, catering sales. , conference services and quick service restaurants. Lessons are self-paced and available on any device, in short, easy-to-digest micro-learning segments. Users can access content that is meaningful to them, learn quickly, and practice real-world scenarios to prepare for any situation.

SalesBoost is a patented software-as-a-service (SaaS) competency-based training and coaching solution for the hospitality industry that improves the value of an organization’s human capital. SalesBoost leverages technology to fill gaps in learning retention, new skill adoption, and mastery time. It offers users an engaging solution to access relevant, role-based, on-demand, self-paced courses available on any device in short, easy-to-digest micro-learning segments. . Users can access content that is meaningful to them, learn quickly, and practice real-world scenarios to prepare for any situation. Additional information about SalesBoost is available at

GF Hotels & Resorts, through its operating subsidiaries, is an award-winning full-service hotel ownership, management and advisory company founded in 1988 and headquartered in Downtown, Philadelphia.

With more than 140 hotel assets under management, including hotels, resorts, conference centers and golf courses in 31 states, GF Hotels & Resorts specializes in third-party management, hotel restructuring strategies lending, receivership, asset management and advisory services for a variety of retail, private, institutional and financial clients. Many of GF’s core hotel assets within the portfolio are owned by its principals and offer the strength and balance of ownership and management.

GF believes in entrepreneurship with a promise of integrity and an all-encompassing passion for hospitality. Throughout its 34 years in business, GF has delivered superior results through positive operational and financial performance, implemented impactful investment strategies, dedicated to excellence in client service and focused on an unwavering commitment to cultivating longstanding relationships. Due to its proven success, having recently won awards from Hotel Business Magazine, Hotel Management and Lodging Magazine, GF is known nationally as a distinguished leader in the hospitality industry. Connect with us on LinkedIn or visit us on

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