PM Hotel Group celebrates 25 years of extraordinary hospitality with a refreshed visual identity, … | New

Chevy Chase, MD, Aug 04, 2021 (GLOBE NEWSWIRE) – PM Hotel Group celebrates 25 years of extraordinary hospitality and announces the launch of its new visual identity and website. The reinvented brand identity is modern and speaks for the future. It reflects the evolution of the company and its passion for delivering personalized experiences that match the mindset of today’s travelers.

Since its beginnings in 1996, PM Hotel Group has put people at the center of its concerns and remains devoted to its employees, partners and the planet in its vision of the future.

“As we launch our 25th anniversary, this is a time to reflect on and celebrate the relationships we have forged with our team, our guests, our partners and the communities we call home,” said Joseph Bojanowski, President of PM. Hotel Group: “We continue to grow and innovate, and it is important that our brand represents this evolution and the enthusiasm we have for what lies ahead. “

BRAND DEVELOPMENT

“As we considered a renewed brand and creative suite, we wanted to capture who we are as a company: the passion, the positivity and the philosophy that anything is possible if we work for it,” said Jennifer Diamond Haber. , Senior Vice President of the Brand. and Communication for PM Hotel Group. “The journey is transformative. We impact people’s lives every day. The dedication of our team, the love for what we do and the true people-oriented culture had to be at the heart of our updated brand.

Award-winning Washington, DC-based creative agency Design Army has partnered with PM Hotel Group and developed a strong visual and graphic identity. The brand identity speaks of expertise and leadership, but also of entrepreneurship and the start-up culture that always fuels the spirit of the company.

“The new brand is modern and daring. We used a modular design approach for its flexibility across all mediums, from print media to website and social content, ”says Pum Lefebure, Co-Founder and Creative Director of Design Army. “The typography is emphatic yet elevated, complementing the carefully curated photography. The placement of shapes, the introduction of slightly degraded colors and a palette that uses gray blues and neutrals give an impression of movement with a touch of timelessness that supports the growing portfolio of PM Hotel Group.

OBJECTIVE

As part of PM Hotel Group’s continued commitment to the people, communities and neighborhoods that have been the foundation of the company’s success over the past quarter century, they also announce the expansion of the PM Grows initiative launched in 2020 to further reduce their carbon footprint. During the one-year anniversary celebration, PM Hotel Group will expand its annual 1,000 tree planting program with One Tree Planted and add regional planting service programs for associates to come together, celebrate and work together to bring about positive change in their communities.

The company’s vision and values ​​remain consistent, leading to success with a tradition of teamwork, passion for innovation and entrepreneurship, and respect for its employees, partners and the planet. Looking to the future, PM Hotel Group remains true to its roots while maximizing the profits of its owners and reimagining the future of experiential hospitality.

ABOUT PM HOTEL GROUP One of the top 15 hotel management companies, PM Hotel Group has over two decades of experience building relationships with brands, partners and third-party hotel owners. We have been involved in the development and acquisition of over $ 3 billion of independent hotel properties and premium brands in the United States. As an operator, PM Hotel Group is attached to its fundamental values ​​of mutual respect, of our customers and of the planet. We manage with a dedication to sustainability, a tradition of teamwork and a passion for innovation and entrepreneurship. At PM Hotel Group, we know that our employees are our greatest resource. By focusing on our associates and the communities in which we work, we deliver strong performance to our owners. Learn more at pmhotelgroup.com

Attachments

New brand PMHG 2021PMHG LOGO — REV PRINCIPAL

Jennifer Diamond Haber PM Hotel Group 3019570012 [email protected]

Copyright 2021 GlobeNewswire, Inc.

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