According to Ronn Torossian, to get the most out of video marketing, businesses need to know which platform they should use to distribute their video content. However, with most platforms starting to embrace video content these days, it’s not always easy for businesses to determine which platform to focus their efforts on.
According to Ronn Torossian, with more than 2 billion monthly active users worldwide, Facebook is the largest social media platform with a user base that spans multiple audience demographics that businesses can reach. Businesses that want to start investing in live video content to reach their target audience can always rely on Facebook’s Live option, especially businesses that already have a decent following on the platform and already use it frequently. .
Even businesses that continue to grow their followers on Facebook can reach potential new consumers if they livestream from the business owner’s personal profile on the platform, or even within a group. With the help of Facebook Live, businesses also have the ability to communicate directly with the public through the live chat feature, edit all previously recorded live streams, and schedule all streams in advance.
Since its launch in 2016, TikTok has exploded in popularity and growth on the short-lived video social media platform, and the company has slowly started to introduce other features for its users, such as longer videos, stories and, nowadays, live. streaming too.
Despite its popularity with audiences around the world, many companies initially decided to ignore the social media platform, seeing it as just a passing trend where users could only share videos of themselves performing. to dance, and nothing else. However, since the start of the pandemic, things have changed drastically and the average user spends at least 10 minutes on the platform each time they use it.
According to research, TikTok is also one of the most efficient and engaging platforms that businesses can use these days, and generates excellent ROI for businesses. Any business that is willing to go the extra mile and invest in creativity when developing video content for the platform can count on TikTok as a great addition to their marketing efforts that can drive incredibly positive results.
When it comes to video content, most businesses think of YouTube first, given that the platform has been around for over a decade now and has many features and capabilities that can help businesses improve their video marketing efforts. The platform recently introduced its live streaming option to users and continues to expand all available features like offering user subscriptions, super chats, and more. All of these features aim to generate more engagement with viewers of a live stream, as well as more monetization opportunities for those who stream on the platform. In addition to all the features, YouTube also offers users very powerful real-time analytics, as well as statistics provided after a live stream ends, such as number of concurrent viewers, new subscribers, length of viewing, chat rates, etc. .
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