From recommerce shopping to efforts to reduce food waste, consumers are placing increasing importance on sustainability practices.
Retailing – or buying and selling second-hand items – is accelerating in Southeast Asia as it intersects with ethics and e-commerce, said Miranda Dimopoulos, Regional Managing Director of Interactive Advertising Bureau South East Asia and India, a non-profit advertising association. this published a report this month on the buying behavior of millennials.
“In all of the local market research, what was always evident was that we are seeing explosive growth in recommerce, as it now meets two key consumer needs: the demand for sustainability and bargain hunting, ”Dimopoulos said in a press release. “[This] creates fertile ground for retail media due to the interplay between customer data, closed-loop reporting, and real-world results that generate more and better data.
The report, carried out with business marketing platform Carousell Media Group, found that almost all millennials (or 99%) in the Philippines find buying used items more sustainable. It also revealed that the country ranks better (at 84%) than regional averages when it comes to sustainability considerations that under-35s consider when selling an item. Respondents said they use online marketplaces like Carousell to sell products in an attempt to improve them, and because it is better for the environment to sell than to get rid of an item.
In the five markets of the Carousell group in Singapore, Hong Kong, Malaysia, Singapore and the Philippines, those under 35 and over 35 were motivated to use its market because the environmental impact when buying a second-hand item was deemed less.
The definition of Generation Y of the Carousell Group are individuals aged 18–35 years.
According to Dang U. Domingo, publicity manager for Carousell Philippines, turning to the second-hand market to breathe new life into the possessions they loved is one of the eco-friendly practices people love to practice. .
“Supporting sustainability by buying unused or underused products that are still in good condition is a big draw, especially when these items are much cheaper and are unique treasures not available in stores,” she said. Business world in an email interview.
“We believe this trend of buying second-hand items will continue after the pandemic,” added Domingo. “The younger generation… feels directly responsible for making choices that solve the problems inherited from previous generations.
The environmental impact of fashion is less obvious than that of other staples of modern life, such as single-use plastics. Industry, however, produces 10% of all of humanity’s carbon emissions and is the second largest consumer of the world’s water supply.
Fast fashion, in particular, has been criticized for creating waste. Spanish clothing retailer Zara, noted the World Economic Forum in January 2020, publishes 24 collections per year, while Swedish multinational clothing retailer H&M offers between 12 and 16.
Besides fashion, food is another area where consumption has led to environmental degradation. Food accounts for more than a quarter (or 26%) of global greenhouse gas emissions. In addition, agriculture represents 70% of world production freshwater withdrawals and 78% of the world eutrophication of oceans and freshwater (or the pollution of waterways by pollutants rich in nutrients).
One solution to this is efficient food production and consumption, whether Bill 7956, or Bill Food Surplus Reduction Act, aims to treat. It is forcing a national zero food waste campaign, even though it seeks to link food companies, food banks and local government units to create a community food distribution system for food insecure people.
A private sector initiative with a similar objective is The sustainable restoration project from the World Wildlife Fund-Philippines (WWF-Philippines). The three-year project, which recently held its culmination event, is working with government agencies and food services to raise awareness of the environmental impacts of the food industry, as well as food and food waste reduction programs.
This year, WWF-Philippines launched a sustainability guide for the restaurant and hotel industry, which includes training materials and videos to help hotel and restaurant management and staff integrate sustainability principles into their operations. The guide is based on a hotel kitchen kit based on the work of WWF US and the American Hotel and Lodging Association. The localized version of the toolkit was rolled out in 2018 to tackle the food waste program of the Philippine restaurant industry.
Other initiatives carried out within the framework of the project include the creation of an ordinance on the reduction of food waste in the city of Cebu, as well as the training of 24 partner restaurants and hotels to launch their sustainable development journey. These partners include Kanin Club and Cravings in Quezon City, Zubuchon in Cebu City and Taza Fresh Table and Bag of Beans from Taal Vista Hotel in Tagaytay City.
“Our food choices matter,” said Melody M. Rijk, WWF-Philippines Sustainable Consumption and Production Project Manager, in a press release. “Collectively, we can make this world a better place by simply choosing the right food and the right way to prepare food. “- Patricia B. Mirasol