How Singapore’s Pan Pacific Hotels are preparing for a post-pandemic future


Indeed, local and environmental awareness are among the key trends he believes will drive post-pandemic travel in the future. These are also the principles on which the Group bases its future growth.

In September 2021, the Singapore-based group, which comprises three brands – Pan Pacific, Parkroyal Collection and Parkroyal – announced a bold expansion plan across the world. By 2024, it will add 15 new properties in 10 key gateway cities, including London, Kuala Lumpur, Jakarta, Dalian and Hanoi.

It is, in Choe’s words, a “countercurrent strategy” to increase its room inventory by almost 30% to a total of 15,300 rooms at 48 properties around the world.

“When everyone is slowing down, saving energy and downsizing, we believe that during a crisis it’s actually a great time to look for opportunities,” he said, noting that technologies like that Zoom allowed the team to redouble their efforts. in business development even though travel has been restricted.

“We need to continue to grow in the long term and our view of the hospitality industry is that it will be cyclical. In the long term people need to travel. As the world starts to open up we will be fine placed in strategic locations to take advantage of the return of demand.


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