Hotels stay in business by turning rooms into offices – Forbes Advisor

0



It’s no surprise that the travel industry has been hit hard financially by the pandemic. Marriott reported a loss of $ 720 million in 2020. Several hotels have been temporarily closed, such as Omni Hotels and Resorts which has closed more than 40 properties, while others may never reopen. The Wall Street Journal predicts that 20% of New York’s hotel supply could shut down permanently. Hotels that have remained open have had to pivot and learn to adapt to changes and adapt to the new normal, like almost all industries, to stay afloat.

Initially, hotels remained in business providing space for essential workers to quarantine themselves safely away from their families at discounted rates. They were also used as quarantine spaces for anyone flying or unable to stay at home. As the pandemic continued to delay travel, the hospitality industry had to reinvent itself once again.

Hotels began to offer workspaces, spa services, private or in-room offers, and day passes. While many employees said goodbye to their desks, remote workers spent all of their time within the same four walls. A study of 400 professionals showed that 42% of them would consider working in a hotel room. Working from home doesn’t have to mean literally, so this is exactly how the hospitality industry has sought to innovate. Here’s how big hotel chains are using their space.

Marriott Bonvoy

Marriott launched its Marriott Bonvoy Work Anywhere platform with three packages: Day Pass, Stay Pass and Play Pass. These new initiatives have remote workers and parents who work with young children in mind, so there is an option for everyone.

The day pass is ideal if you’re on the road or looking to change workspace from time to time with room access from 6 a.m. to 6 p.m. You also have access to WiFi, office equipment, food and drinks. If you book a day pass, as a member you will receive a range of snacks to keep you going, earn 10 points for every dollar spent at qualifying hotels and 10% off purchases in the area. gift shop. If you are Platinum Elite, Titanium Elite, or Ambassador Elite, you will also be able to use the lounge where available. Day passes are available for Marriott Bonvoy members in cities like Atlanta and Washington DC

If you are looking to relax after work or need more time away from home, the Stay Pass gives you the same features as above plus additional hotel amenities including the swimming pool, the fitness center, and you can even get a free breakfast or a cocktail depending on where you’re staying. You can also earn points as a Bonvoy member. This option is available in cities like Dallas,

The Play Pass is designed for families with working parents. Benefits include supervised activities for children and office spaces for parents, access to hotel amenities and facilities, use of all business spaces and facilities, and a business concierge for you help with your business needs.

Members earn points on qualifying purchases and receive all basic benefits. Play Pass is available worldwide, including Hawaii, California, and Mexico.

Imagine working at the Ritz-Carlton Kapalua in Hawaii or the Westin Cozumel in Mexico during the day and spending quality time with family after office hours.

WorkSpace by Hilton

Last year, Hilton rolled out a similar program to Marriotts, shaking up the idea of ​​working from home. This pilot program is available in the US and UK, with varying prices and offers depending on location. . Hilton offers office space, free Wi-Fi, a variety of tea and coffee, free bottled water, and food and drink options, if available, to keep you energized throughout of the day. Imagine working at one of Hawaii’s properties or taking a winter getaway to Colorado.

When you try Workspaces by Hilton for the first time, you can earn 10,000 Hilton Honors Bonus Points. Going forward, you can continue to earn Hilton Honors Points for free stays, stay credit, and access to the Executive Lounge. Hilton also promises to deliver a cleaner stay through its CleanStay program and partnership with RB, the makers of Lysol and Dettol.

Work from Mandarin Oriental

Mandarin Oriental has also jumped on board with the day passes. The day pass includes free Wi-Fi, a meal credit and access to hotel facilities. All you have to do is bring your laptop and you could work from Boston or New York from a nice, set-up desk. The Mandarin Oriental New York offers you a view of Central Park and the city skyline, all you have to do is bring your laptop.

Hyatt work

Now offered at more than 60 locations around the world, Hyatt’s remote program, Office for the Day, has grown in popularity. Another advantage is that rewards can be used on these stays, or you can choose to earn points for future stays. Office for the Day has a private room from 7:00 a.m. to 7:00 p.m., with access to hotel amenities and discounts on restaurants and parking.

For those who wish to venture into one of the more than 100 participating hotels for a few extra days, Work from Hyatt extended stay packages are available until September 12, 2021. In addition to a workspace, you will receive food and drink every day. credit, premium resort amenities and resort fees waived. On top of that, all resorts in Latin America are offering free onsite Covid-19 testing until May 31, 2021, to make your travel plans more convenient.

If you’re looking further afield, Hyatt also offers an option for those looking for monthly stays or longer. The program, called the Great Relocate, is available in more than 100 destinations outside of the United States. Minimum stay starts at 29 nights until December 31, 2021. Great Relocate package includes twice weekly housekeeping, gym access, airport or train shuttle, IT concierge services, 3 hour use of board meeting room, laundry services, plus 25% off food and drink.

Selina Co-Live

Selina is a chain of inexpensive hostels that are now all over the world, originally founded by two friends in Panama. Hostels typically include dorms, common areas, and community living to keep costs down, but also to foster community, which is less than ideal during a pandemic.

During the pandemic, they launched their CoLive package which allows customers to book month-to-month stays that include beautiful coworking spaces, shared kitchen, free wellness classes and activities, facilities on site like a swimming pool, a library, a movie. room and a welcome drink on arrival. Hostels are only half of their capacity to adhere to Covid-19 protocols. They also accept animals. Essentially, Selina creates an ideal ecosystem for the ever-growing number of digital nomads to work and travel.

Selina offers a variety of rooms, be it a community room, a micro-room, a standard room or a suite with their upcycled but trendy design. Since its inception, there have been several changes and price increases. For the moment, they limit their colocation plans to 300 participants per month in order to avoid overcrowding.

There are tiered rates depending on location and demand, for example, a month’s stay in Tulum or New York costs more than a stay in Mexico City or Cancun. Plus, you can change locations up to three times per month in different cities and countries, which is a plus for digital nomads on the go. Between flexibility, coworking space, prime locations and affordability, it’s a given for the remote worker who wants to travel the world.

At the end of the line

This is by no means an exhaustive list. You’ll find boutique hotels, budget hotels, and hotel chains offering all kinds of deals and perks, including waived resort fees, a few nights stay and a free night, and the chance to win. more points. Some have employed robotic janitors, while others let you rent fitness equipment and build your own gym in your room and others stock their kitchens with high-quality ready-made foods.

Reinventing the wheel was common in the days of Covid-19. As things progress and travel slowly picks up, hotels will do their part to adapt to the current climate while remaining creative. Many hotels located in resorts have started attracting travelers with on-site Covid-19 testing, as this has been one of the new barriers to travel. More and more open hotels will look for ways to be more convenient, accessible and secure. There is also talk of using hotels as mass vaccination sites to reach the public. However, the hospitality industry is unlikely to experience a full recovery in the coming years.



Share.

About Author

Comments are closed.