Hospitality giants collaborate with WWF and Greenview to unveil industry-wide waste measurement tool

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Hospitality giants collaborate with WWF and Greenview to unveil industry-wide waste measurement tool

It’s no secret that waste is a major sustainability issue plaguing the entire global hospitality industry. In the United States alone, nearly 40% of food waste is generated by consumer-oriented businesses, including restaurants and hotels, according to a leading conservation organization. World Wide Fund for Nature (WWF). But while hotels have made significant strides in waste prevention and diversion in recent years, industry-wide waste reduction has presented a significant challenge due to the lack of a common approach in data collection and waste measurement and reporting. In other words, hotels can’t handle what they don’t measure.

Enter WWF and Greenview, a global sustainability consulting group, which recently unveiled the Hotel waste measurement methodology, a one-of-a-kind tool designed to support the hospitality industry in fight against food waste and waste.

Developed in collaboration with leading hotel brands such as Accor, Hilton, Hyatt, IHG Hotels & Resorts and Marriott International, the new methodology provides the first comprehensive industry-wide measurement manual, creating a consistent means for large brands and individual properties define significant waste. reduction targets and track their progress over time, according to WWF officials.

“The hospitality industry has a unique ability to implement changes that will have global impacts in the management of food waste and all waste,” said Pete Pearson, Global Head of Food Loss and Waste at WWF. “This new methodology has the potential to be a game-changer in the industry, putting the power of prevention in the hands of hotels while creating a common industry-wide method to revolutionize the way we manage and let’s measure the waste. “

As a valuable addition to a growing suite of industry measurement methodologies, including the Hotel Carbon Measurement Initiative (HCMI) and Hotel Water Measurement Initiative (HWMI) tools, hotel waste measurement methodology lays the foundation for an industry culture focused on improving operations and producing less waste. Not only does it harmonize data collection methods while addressing common data gaps and challenges, but it also enables hotels to increase their business efficiency and make progress in meeting their social and environmental goals.

“Measuring waste consistently across a hotel and between hotels is extremely difficult and this first version of the hotel waste measurement methodology represents an important first step in addressing these challenges by defining key metrics, definitions and approaches.” , said Olivia Ruggles-Brise, director of Greenview. .

She continued, “As companies start to use it and more data becomes available, we will be able to update the methodology to reflect new ideas and harness the power of benchmarking. Of the industry. This, in turn, will catalyze action in the hospitality industry as companies strive to meet waste reduction and diversion targets. “

A wide range of industry stakeholders reviewed the hotel waste measurement methodology prior to its release, including TO WRAP UP (one of WWF’s strategic food loss and waste partners), Caesars Entertainment, Dorint Hotels & Resorts, Four Seasons Hotels and Resorts, Radisson Hotel Group, Soneva, Wyndham Hotels & Resorts and Sustainability Hospitality Alliance for s’ ensure that it responds to the specific challenges faced by large and small business hotels around the world.

“The methodology will allow a common approach in the hospitality industry to collect and report waste data and complete the Hotel kitchen training program designed to engage staff, partners and customers in reducing waste in hotel kitchens, ”said Chip Rogers, President and CEO of the American Hotel & Lodging Association. “We are delighted to see the industry come together to support the efforts and economic challenges in the area of ​​food waste and the impact this methodology will have in advancing the social and environmental goals of the hospitality industry. “

The new toolkit comes as the global hospitality industry is increasingly seen as an important partner in advancing the United Nations Sustainable Development Goals (SDGs) 12.3, which aims to reduce food waste by 50% by 2030, and 12.5, which calls for substantial reductions in overall waste generation through prevention, reduction, recycling and reuse.

“A standard approach to measuring waste for hotels is so necessary, and it is exciting to see the world’s leading hotel brands teaming up to do it,” said Kelsey Frenkiel, program manager for the hotel. Center for responsible travel. “No one knows exactly how much food is wasted throughout the hotel supply chain, and we’ll only be able to fix this once we start to understand the magnitude. As we work to address the climate crisis, solutions that standardize and streamline data as much as possible are essential. “

For many hotel companies, the new methodology is a welcome solution to help their efforts in the fight against waste and achieve their sustainability goals.

“Measuring and reporting waste is inherently difficult in many industries, including the hospitality industry,” said Denise Naguib, Vice President, Sustainability and Supplier Diversity at Marriott International. “After implementing the methodology, we will be able to generate benchmark solid waste and food waste data for our global portfolio and start tracking our goal of reducing solid waste and food waste by 45%. and 50% respectively by 2025. “

By bringing the hospitality industry together around a common goal, the development of the hotel waste measurement methodology also demonstrates the power of the kind of collaborative action that will be needed in the future to meet humanity’s greatest challenge. : preserve our environment and mitigate the worst effects of climate change. .

“A crucial part of any sustainability strategy is understanding your impact, monitoring and reporting on your improvement journey,” said Madhu Rajesh, CEO of Sustainable hotel alliance. “By coming together as an industry and sharing our expertise, we can develop resources designed for the industry context and help every hotel manage and improve their impact, wherever they are in their journey. sustainable development “.

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