“When we added Suburban, one of the first extended stay brands on the market, to our portfolio nearly two decades ago, we did so in response to an emerging need in the industry for hotel owners and longer-staying guests Today, the travel landscape has evolved with demand for extended-stay products at an all-time high, and our commitment to innovating new ways to create value for our franchisees and our guests remains,” said Patrick Pacious, President and CEO, Choice Hotels. “Suburban’s modernization signals that the brand is poised for growth and that Choice is dedicated to expanding its presence in the extended stay segment with the best investment opportunity for franchisees and the experience for guests.”
In addition to its flexible and low-cost conversion model, Suburban Studios offers several benefits to help savvy developers diversify their portfolios and take advantage of growing opportunities in the highly sought after extended stay segment, including:
- Turnkey development support and flexible prototypes to bring projects to market quickly.
- An efficient operating model to help keep hotels easy and affordable to manage.
- Exclusive kitchen-in-a-box design and modular construction options, designed to streamline the repositioning process.
- Operational, training, marketing and technology programs, tools and resources tailored to the unique aspects of extended stay.
- Support from a dedicated conversion sales team with a proprietary site scoring tool to identify markets with the best ROI.
“Economical extended stay has always been a developer favorite due to the category’s demonstrated resilience and returns, but the fact remains: there is a significant imbalance between demand and current market supply. So when our development community asked for another product to capitalize on this industry white space more effectively, we listened,” said David Pepper, director of development, Choice Hotels. “The refreshed Suburban Studios offer owners an industry-first opportunity to transform existing assets in transitional markets into an extended-stay property backed by segment leader Choice Hotels, while delivering exactly what guests want for years to come. longer stays.
Designed to appeal to the extended-stay travelers of today and tomorrow, Suburban Studios offers a “welcome to the house“Strategically optimized experience for longer-term customers, including:
- Clean, spacious rooms with the extra space needed to relax and unwind or catch up on some work.
- In-room kitchens with all the essentials to cook as if you were at home.
- Modern design and friendly service.
- The ability to book longer stays on the go.
“Suburban Studios is about delivering the basics in a better way – for guests and franchisees alike,” said Anna Scozzafava, vice president and general manager, extended stay, Choice Hotels. “As a long-time leader in the extended stay segment, Choice knows what travelers want most for extended periods away from home and the next generation Suburban delivers on precisely that with its “Longer stays made easy“The promise of all the comforts of home at a welcoming price.”
Choice Hotels currently has more than 70 Suburban Extended Stay properties in its portfolio, and plans to open the first Suburban Studios hotel in Chicago, Ill. Later this year. Additionally, more than 27 Suburban Studio hotels are under development.
For more information on development opportunities, visit choicehotelsdevelopment.com/.
About Suburban Studios
Suburban Studios, a next-generation extended-stay product from Choice Hotels, offers developers access to the extended-stay category through flexible conversion options. Suburb Longer stays made easy Philosophy offers value-conscious, long-staying guests friendly service and clean, spacious rooms with in-room kitchens. Guests have access to free high-speed internet, 24/7 laundry facilities, and twice-weekly housekeeping. There are more than 70 Suburban Extended Stay Hotels open, with 27 Suburban Studios in the pipeline. For more information, visit choicehotelsdevelopment.com/brands/#suburban.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest lodging franchisors. With more than 7,000 hotels, representing nearly 600,000 rooms, in 35 countries and territories as of December 31, 2021, the Choice® family of hotel brands offers business and leisure travelers a range of high-quality accommodation options. quality ranging from limited service to full service. service hotels in the upscale, midscale, extended stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from daily rewards to exceptional experiences. For more information, visit www.choicehotels.com.
This communication includes “forward-looking statements” about future events, including planned hotel openings. These statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, and other “risk factors” described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10. -Q, each of which could cause actual results to differ materially from our expectations.
This is not an offering. No offer or sale of a franchise will be made except by a franchise disclosure document filed and registered with the appropriate state authorities. A copy of the Franchise Disclosure Document may be obtained by contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [email protected].
© 2022 Choice Hotels International, Inc. All rights reserved
SOURCE Choice Hotels International, Inc.