Cambria Hotels continues to grow its brand with a new development option providing the flexibility to expand into more guest preferred destinations


“Cambria Hotels is a long-term strategic priority for Choice Hotels, as is reducing the total cost of ownership for our franchisees across our well-segmented brand portfolio. with more ways to build a Cambria hotel, which we hope will enable us to rapidly advance the growth of our premium brand, ”said Patrick pacieux, President and CEO, Choice Hotels. “Cambria has always offered flexibility to owners, and this new prototype with custom design options gives developers the right size Cambria for the right market to maximize their investment, while preserving the core features of the premium brand that customers love. “

Building on the strong value proposition that developers expect from the Cambria Hotels brand, the new prototype option offers:

  • An economical prototype: The ability to develop hotels in secondary and leisure markets that demand a lower cost per key by reducing square footage by 20% in the right places, while staying true to the premium brand characteristics that customers desire.
  • Operationally efficient: Optimized staff structure with reduced FTEs compared to current brand requirements, due to reduced bedrooms, public spaces and on-demand housekeeping model to improve performance.
  • Streamlined F&B concept: Good size bar and upgraded market, with 35% smaller kitchen with programmable vector cooking technology and reduced kitchen staff model.
  • A new option to grow with Cambria: Opportunity to bring the modern, forward-thinking Cambria hotel experience to over 300 secondary and leisure markets where a significant portion of high-end branded hotels are 15 years or older.
  • Flexible design: Custom design options to build Cambria cheap hotels, including:
    • Streamlined structural design at entrance canopy, lobby and path to bedroom.
    • Customization that enables locally inspired art and lobby packages, with the ease of 50% computer-aided design drawings and standard furniture, accessories and equipment that dramatically reduce spending on services from design and architecture to complete construction.
    • All of the key brand features that customers have grown to love Cambria, and which determine brand preference and value for developers.

“Since the start of 2020, we have increased the Cambria portfolio of 16% as we bring the brand to more urban markets. In fact, the brand has now entered eight of the top 10 markets and 36 of the top 50 in United States,” noted Janis Canon, senior vice president, premium brands, Choice Hotels. “As we continue to focus on operational efficiency and increasing owner profitability, we have identified a significant growth opportunity in the secondary and leisure markets that will bring by Cambria define brand characteristics with a broader customer base in new markets from coast to coast. This new prototype option will help accelerate expansion into those areas where our advanced design experience and premium service will be the best in the business, resulting in increased performance for owners. “

New Cambria The prototype option will continue to offer the brand features and signature amenities that appeal to modern travelers, including:

  • Tailored sensibility and locally inspired design, reflecting the unique personality of the surrounding community.
  • Avant-garde food and beverage concept, featuring freshly prepared food, local craft beer, wine and specialty cocktails. Also has an elevated market for take out options, including a selection of adult drinks like canned cocktails and wine fractions.
  • Contemporary, sophisticated and spacious rooms with stylish amenities, abundant lighting and plush bedding.
  • Luxurious spa-inspired bathrooms with Bluetooth mirrors.
  • Arrival Benefit that gives guests valuable return minutes through visual directions of their priority needs, allowing them to identify key areas of the hotel, such as the reception and elevator, upon arrival.
  • Outdoor spaces for productive work or relaxation.

“The Cambria brand has grown through new construction and adaptive reuse projects, and this new prototype option builds on that with a flexible and cost-effective design for developers in markets that have distribution potential for considerably develop the existing Cambria clientele ”, declared Marc Shalala, senior vice president of development, premium brands, Choice Hotels. “This new option will be extremely attractive to more developers across multiple segments, applicable to developers focused on midrange, upper midrange and high end projects. demand in secondary or smaller markets, this option gives developers the flexibility to customize their project to suit the market and creates opportunities for more owners to grow with Cambria. “

There are currently over 130 Cambria hotels open or in development in the United States in popular cities such as Chicago, Los Angeles, Nashville, New Orleans, Phoenix and Washington DC For more information on the new prototype and the development opportunities of Cambria Hotels, visit

About Cambria Hotels®
The Cambria Hotels brand is designed for the modern traveler, providing guests with a distinct experience with simple, guilt-free indulgences allowing them to indulge themselves on the road. The properties feature a compelling design inspired by the location, spacious and comfortable rooms, flexible meeting space, as well as freshly prepared local fare and craft beer. Cambria Hotels is growing rapidly in major US cities, with hotels open in Chicago, Los Angeles, New York, Pittsburgh and Washington, DC. United States, with nearly 60 currently open. To learn more, visit

About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest accommodation franchisors. With more than 7,100 hotels, representing more than 600,000 rooms, in nearly 40 countries and territories in June 30, 2021, the choice® The family of hotel brands offer business and leisure travelers a range of high-quality accommodation options, from limited-service hotels to full-service hotels in the upscale, mid-range, extended stay segments. and economical. Award-winning Choice Privileges® The loyalty program offers members benefits ranging from daily rewards to great experiences. For more information visit

Forward-looking statement
This communication includes “forward-looking statements” about future events, including future development and planned hotel openings. These statements are subject to many risks and uncertainties, including construction delays, availability and cost of financing, and other “risk factors” described in our Annual Report on Form 10-K and Quarterly Reports on Form 10. -Q, each of which could cause actual results to differ materially from our expectations.

This is not an offering. No franchise offer or sale will be made except through a franchise disclosure document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained by contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, Maryland 20850, [email protected].

© 2021 Choice Hotels International, Inc. All rights reserved

SOURCE Choice Hotels International, Inc.

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