Beachwood Planning Commission to consider zoning for $125 million mixed-use development on former DoubleTree Hotel site

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BEACHWOOD, Ohio – City Council on Monday, March 21, voted to send the Planning and Zoning Commission a recommendation regarding the proposed rezoning of the property at 3663 Park East Drive, which housed the now closed DoubleTree by Hilton Hotel, but is now the site of a planned mixed-use development.

Local developer Chad Kertesz, who is partnering in a plan to redevelop the 3800 Park East site by constructing a building to house luxury apartments and a business accelerator on the site of the former retirement home, is to back with a $125 million plan to convert the old hotel building into 181 luxury apartments, and construct a new building on the surrounding property that would house 151 apartments, offices and a restaurant/retail space at the ground floor.

In a Feb. 28 letter to the city council, Kertesz’s My Place group, of which he is CEO and which is listed as the developer, said: “We are proposing to take a hotel which, given the new hotels near Pinecrest (in Orange) and downtown convention facilities, is no longer a viable long-term use, and redeveloping it into a beating heart for the Park East area.

“We will provide food, housing, services and amenities to the Park East/Chagrin/Richmond corridor. We believe our plan will help stabilize adjacent properties, become a catalyst for adjacent investment, and ensure the strong future of the Park East corridor.

The letter notes that the rezoning request fits into the city’s 2015 master plan, which stipulates a need for new mixed-use zoning neighborhoods. Kertesz’s group bought the DoubleTree property late last year for $12.4 million.

My Place Group plans to demolish the hotel building’s existing drop-off center, conference center and restaurant to make way for the new two-story building. The new building will include 27,606 gross square feet of office and 151 apartments on the second floor, and 35,935 gross square feet of retail on the ground floor.

“Nestled at the center of the development,” the letter continues, “will be a courtyard plaza that will provide retail tenants with expansive outdoor space, public green spaces, retail kiosks and amenities serving as the heart of the development.

“On the south side of the renovated luxury apartments will be a private pool deck which will include a lap pool, relaxation pool and spa, fire pits, outdoor cooking areas and cabanas creating an oasis for residents of the entire development.

“Surface parking is expected to remain but will be supplemented with a valet parking building at the southeast corner of the site.”

Instead of what was a 404-room hotel, My Place Group said, it will be an asset to the city.

“In lieu (of the hotel), the proposed development is an innovative, cutting-edge way to incorporate mixed-use features on an underutilized property in an area that has a clear and presented demand for such uses.”

My Place Group is seeking to form a public-private partnership with the city that will include a tax abatement or tax increment financing (TIF) agreement. Once complete, the developers believe 50-150 new jobs will be created.

Council Vice Chairman Eric Synenberg said Monday it was too early to comment on the draft. He noted that after the recommendation of the Planning and Zoning Commission, the city council will have the final say on the rezoning and, later, on the final plans for the site.

As for the 3800 Park East project, known as The Hiatus, it is scheduled to open in late spring.

Porsche Beachwood gets green light to move

In news about another recently closed hotel, City Council on Monday approved Porsche Beachwood’s plans to move to 3750 Orange Place, the former home of Fairfield Inn & Suites by Marriott.

Since car dealerships are only permitted to operate in Beachwood on Chagrin Boulevard and Central Parkway, Porsche needed permission to operate in Orange Place, where plans call for the demolition of the old Fairfield building. The Planning and Zoning Commission, at its January 27 meeting, approved the change. The Board voted 5-0 (Board members June Taylor and Josh Mintz were not present) to accept this recommendation.

Porsche wants to move because it needs more space. The construction of the new concession could start by the end of this year. The company is owned by Penske Auto Group.

License plate readers purchased

Council also voted Monday to approve spending $366,721 to purchase 31 license plate readers. Readers help police determine when a stolen car or a person wanted for an offense is crossing an intersection.

The readers, purchased on the recommendation of Beachwood Police Chief Katherine “Kate” Dolan, will be displayed at Chagrin Boulevard and Green Road; Richmond Road and Chagrin Boulevard; Sorrow Boulevard and Park East Drive; Richmond Road and George Zeiger Drive; Cedar Road and George Zeiger Drive; Cedar Road and Halcyon Road; Harvard Road and Eaton Boulevard; and Richmond Road and Eaton Boulevard. Two of the readers will be used in police vehicles.

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