Accor has reached an agreement to integrate its Ibis and Novotel brands into a hotel program designed by AHR Architects as part of the £ 260 million NewcastleGateshead Quays regeneration project.
The new two-brand hotel program will be part of a major mixed-use overhaul of Gateshead waterfront. Construction is expected to begin in the spring of 2021, with an opening date slated for 2024.
Contribute to broader regeneration efforts
Thanks to an agreement with Gateshead Council, development partner Ask Real Estate and independent investment manager Patrizia (Ask: Patrizia), the Ibis and Novotel brands of Accor will both gain a foothold on the docks of this ambitious 587,000 square foot development.
Philip lassman, Vice President of Development for Accor Northern Europe, said: “Our dual brand hotel is a fantastic prospect for Gateshead and Newcastle. This will be the region’s first Ibis branded hotel and will only be our second new Novotel concept hotel in the UK. The new development will not only be a feat in terms of creating cohesion across the entire wharf location, but it will also bring a significant amount of new investment to the region, including job creation.
“We are working closely with Ask: Patrizia and Gateshead Council to deliver high quality development, which will bring significant economic benefits, providing national and international visitors with a superb downtown location. By bringing both the Novotel and ibis brands to the city, we welcome anyone visiting the region, whatever their budget.
Attract new visitors to the region
The 14-storey two-brand hotel program will include a Novotel establishment with 187 rooms and an Ibis hotel with 140 rooms. The Novotel hotel will showcase the brand’s new design concept, with facilities including meeting rooms, a gym and a restaurant overlooking Newcastle and the River Tyne. The Ibis hotel promises to integrate a dynamic public space and lounge.
The hotels will be developed next to the future arena, a 12,500-seat conference and exhibition center, which will be operated by ASM Global. The HOK architectural firm drew up the general master plan for the site.
Daniel williams, Head of Development for Patrizia UK and Ireland, said: “Our goal at Patrizia is to build communities and a sustainable future. We are convinced that with the arrival of this new dual-brand hotel, Gateshead will benefit from a real boost in terms of footfall. Now that we have the building permit, we are very focused on getting started on site quickly. “
Richard Candey, a partner in the Cushman & Wakefield hotel team, who advised Ask: Patrizia and the board throughout the brand and hotel operator selection process, added: “The hotel contract award followed a rigorous and highly competitive selection process, managed by Cushman & Wakefield, with incredibly strong responses from hoteliers and management companies around the world. “