The brand has also launched a new website that will showcase the group’s impressive collection of branded residential offers.
Accor has introduced a diverse portfolio of branded residences including apartments, villas and private chalets. Affirming itself as a world leader in the branded residences sector, Accor has also launched a new website that will feature the group’s impressive collection of branded residency offers on accor-residences.com.
Most of the Accor brand residences are co-located with a hotel managed by Accor. At beach resorts, buyers of branded homes may have the option of participating in a managed rental program, allowing them to generate rental income when they are not personally benefiting from their home. Accor has established a dominant position in the lifestyle hotel industry through its joint venture with Ennismore. Few properties under the Accor and Ennismore branded residence portfolios include, Raffles Boston Back Bay Hotel & Residences, Fairmont Century Plaza Residences, MGallery Residences MontAzure Lakeside, Pullman Residences Newton, Singapore, SLS Dubai Hotel & Residences, SO / Kuala Lumpur Hotel & Residences and Residences Mondrian Côte d’Or.
“Accor’s activity in the hotel residences sector is a perfect example of the entrepreneurial spirit, innovation and the strong desire of the Group to lead the industry in any company in which it is involved. Accor brands like Raffles and Fairmont have played a central role in the evolution of branded residences for nearly two decades. Thanks to these pioneering pioneers, we have been able to apply the expertise we have acquired by introducing private residences in several of our brands in recent years. Accor now offers the industry’s most comprehensive portfolio of branded residences, introducing inspiring new visions of homeownership across a wide range of consumer segments, ”said Jeff Tisdall, Senior Vice President Development, Residential and Extended stays, Accor.
“This is an exciting time as we are seeing a growing preference among hotel developers and owners for projects that combine a hotel with a private residence component. Consumers are eager to invest in real estate that will be managed by a trusted hotel brand, knowing that they will also have access to an atmosphere and experiences that are close to their hearts. A key focus of Accor’s development strategy is to accelerate the expansion of our branded residential portfolio, with the right projects in the right markets, ”said Agnès Roquefort, Director of Development, Accor.
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